MCM Urges Shift from PR to Solutions Journalism
By Winston Mwale (Contributor) The Media Council of Malawi (MCM) challenged journalists to move beyond organizational promotion and focus on solution-based reporting in gender-based violence (GBV) coverage during a two-day training. Moses Kaufa, MCM Executive Director, criticized what he called “parrot journalism” that prioritizes institutional publicity over substantive reporting. “We have failed several times because […]
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